If you haven't heard of retargeting, check it out here. In a nutshell, if someone visits your site, your custom designed ads can show up on other webpages, facebook, twitter, etc. In the beginning, people felt violated & cyberstalked - but that is wearing off.
You may notice some of our retargeting as well. One company to consider is Adroll, for the simple reason that they have access to Facebook - something Google retargeting does not.
As always, be sure to follow your state's ethical marketing standards.
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